TOP REASONS TO FRANCHISE WITH KING COFFEE

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A Unique coffee experience

Our mission is to bring Vietnamese brands to the world, on par with multinational corporations. With belief, our products will bring success and happiness to everyone. We are very honored that King Coffee's brand and products are recognized in many prestigious international award categories.

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Founder of King Coffee

With more than 25 years of experience in the coffee industry, Madame Le Hoang Diep Thao is the Founder and General Director of King Coffee and also Co-founder of Trung Nguyen Coffee Group. Ms. Diep Thao plays an important role in leading Trung Nguyen Coffee became the number 1 coffee brand in Vietnam and brought Trung Nguyen and G7 brands to the world.

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Our Awards

The story of King Coffee's coffee product development journey is different from most other companies. King Coffee was first launched in October 2026 in the United States, then continued to conquer more than 60 markets internationally and then returned to Vietnam in August 2017.

KING COFFEE'S FRANCHISE CONCEPTS

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GRAB & GO MODEL

KING COFFEE is premium cafe-friendly and combines modern concepts with the convenience of traditional Vietnamese favorite staples that are famous all over the world. are at retail with

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PREMIUM MODEL

King Coffee offers a grab-and-go drive-thru takeaway menu with coffee and beverages as well as a wide selection of prepared salad sandwiches and snacks. There is also a small seating area with tables and workstations. Customers can order drinks and food from an interactive digital menu in the drive-thru as they drive up to the takeaway area with tall items automatically placed in the cart so customers dont have to wait in line to proceed to checkout. Big.

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HERITAGE MODEL

King Coffee Grab & Go is a good coffee grab & go takeaway concept with its key features being fast and convenient. Specially designed for office worker commuters and anyone in a hurry to grab a good cup of coffee on the go.

King Coffee Menu

Reasons to Become a King Coffee Franchisee

  • King Coffee Classic
  • Signature Latte
  • King Coffee Speciality
  • Iced Coffee
  • Cold Brew
  • King Tea
  • King Iced Tea
  • Ice Cream Shakes
  • Frappes
  • Smoothies
  • Fresh Juices
King Coffee Classic
Signature Latte
King Coffee Speciality
Iced Coffee
Cold Brew
King Tea
King Iced Tea
Ice Cream Shakes
Frappes
Smoothies
Fresh Juices

Our Support to Franchise

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Facilities
  • Building And Equipment Maintenance
  • Construction & Trade Dress Updates
  • New Equipment
  • Technology & Software
  • Facility Lease Review
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Operations management
  • Ordering Processes
  • Inventory Processes
  • Controls Over Waste And Shrinkage
  • Coffee Preparation
  • Food Preparation
  • Guest Feedback And Mystery Shops
  • Vendor Relations
  • Security Issues
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Financial management
  • Revenue Goals
  • Cost Of Goods
  • Revenue Mix Between Food And Coffee
  • Operating Expenses
  • Overall Profitability
  • КPI Benchmarking And Reporting
  • Capital Expenditures
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Marketing
  • Budget
  • Local Marketing
  • Social Media
  • Support Of Systemwide Initiatives
  • Tracking Marketing Performance

Our Commitments

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